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New design

Tetra

Based on extensive market research in the USA, Germany, Great Britain and Japan, Tetra has developed a new packaging design for its food, care and pond lines. The company believes that the new design creates a fresh, modern and very clear layout of the labels, enabling consumers to recognise the benefits of the product more easily. Elements typical of Tetra have been retained to maintain the recognition value. The concept is intended to appeal to regular customers as well as new target groups while harmonising its global brand image. www.tetra.net

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