Export success ­from Brazil

Brazilian Allex Bonadiu realised that, for years, the pet industry had had an important problem to solve regarding eliminating the ammonia odour of cat's urine without using chemicals or fragrances. He founded his own company, 7Pets, and its specialists discovered a natural formula that completely eliminates the ammonia smell. Further tests showed that, besides neutralising the odour, the formula also offered extremely high absorbency and instant clumping.

7Pets entered into a partnership with Garfield's licensing company, Paws. Garfield's creator, cartoonist Jim Davis, says: "Garfield is a very particular cat. He loves his creature comforts and is meticulous about cleanliness. This product lives up to his high expectations." 
The market appears to have been waiting for this product and 7Pets products are now available in 16 countries, in Asia and Europe as well as in America. 7Pets works internationally with exclusive distributors. The number of delivery states is expected to be expanded further in the next few years. 7Pets currently employs around 50 people, most of them in Brazil. 
Garfield Cat Litter was launched on the American market in 2016. The product has already reached the shelves of relevant chains in addition to significant online venues. "Garfield Cat Litter meets the challenge regarding safety, cleanliness, practicality and odour control and is 100 per cent natural and biodegradable," says Andre Santos, director of sales at 7Pets, with satisfaction.
The newly established company had a successful debut at the world-leading Interzoo fair in Nuremberg in 2015. Santos recounts that managers of the international retail organisation Fressnapf tracked down the Miami company and its Garfield Cat Litter and immediately bestowed an Innovation Award on it - what an achievement for this company still in its infancy! 

How does 7Pets explain the success of its cat litter? "The blend of different natural ingredients from South America enables instant clumping and eliminates the strong ammonia odour that is distinctive of cat's urine," stresses Santos. The cat litter is gentle to paws and dust-free. Additionally, Garfield Cat Litter is flushable in the toilet, without jeopardising the environment. It forms instant solid clumps and is…