Kessler Zoologiegroßhandel, Kessler family
The company’s success is driven by the Kessler family. From left: son Erich Kessler, daughter Kerstin Kessler, company founder Waldemar Kessler and daughter Lina Reich.
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Aquatics

Attractive partner for pet product retailers

Kessler Zoologiegroßhandel sources dried natural raw in­gredients from all over the world for the production of pet food.
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At its plant in Altrip near Ludwigshafen, these in­gredients are processed using a variety of methods and are then marketed to well-known manufacturing companies and retailers worldwide. The origins of the family-owned firm, which employs 20 people, date back to 1996, when company founder Waldemar Kessler started reselling Russian freshwater shrimp in Germany as dry food for ornamental and pond fish. Due to the high demand for natural food products, he expanded his range continuously to include insects, fruit, berries, vegetables, algae, herbs, blossoms and extrudates. Now the company produces and refines over 1 000 different natural raw ingredients and products for all pets in its 10 500 m2 plant in Altrip. The next generation of the family, Waldemar Kessler's son Erich and his daughters Lina Reich and Kerstin Kessler, are already entrenched in the company, which employs seven family members altogether. 
Kessler Zoologiegroßhandel offers its customers an all-inclusive service, starting with procurement of the raw materials and encompassing processing, production and packing. Extensive warehouse capacity ensures flexibility and the swift availability of all products and raw materials to customers. To keep pace with the steady growth, the company is planning to build a further logistics facility covering an area of approx. 5 000 m2 in the next three years.

Large range in the aquatics sector

The range in the aquatics sector extends from artemia eggs and FD products to tablets, flakes, sticks and granules. A special feature here is that Kessler Zoo-logiegroßhandel manufactures the flakes and tablets in its own plant. The list of ingredients incudes the company's own raw materials such as krill, artemia, spirulina etc. This enables Kessler Zoologiegroßhandel to produce, supply and guarantee high-quality food for ornamental fish. Customers requiring flake foods and tablets manufactured to their own recipe as private label products will find Kessler Zoologiegroßhandel a competent partner.

Barf trend boosts operations

Although Kessler initially focused on products for small animals, reptiles and fish, increasing demand for barfing nutrition products prompted the company to establish another business line offering selected food constituents for dogs. Key account manager Alexander Maier sees growth potential here in the private label category also, believing that the current share of five to ten per cent of sales accounted for by this segment will increase substantially…
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