Suzirya Group, House fair in Kharkiv
More than 700 guests from all over Ukraine and abroad came to the event.
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Suzirya Group, Ukraine

Amazing two days in Kharkiv

The Suzirya Group from Ukraine held its two-day Open House fair in Kharkiv in the middle of May. The event, which provided an impressive venue for the pet sector to come together, was dedicated to the 20th anniversary of the manufacturer Priroda.
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More than 700 guests from all over Ukraine and abroad came to the event. The guests were offered an interesting programme that included store visits to the pet shops of Suzirya's own retail chain Master Zoo, presentations and reports by experienced headliners. Two presentation halls - a show room and a sales hall - as well as branded entertainment areas, organised by the brands Priroda, Gimborn, Tetra, Furminator, 8in1, Brit, ZOE, ExoTerra and Aquael, were open to the guests.

Suzirya at a glance

Suzirya is the largest distributor of pet products in Ukraine. The products of the world's leading brands are presented in the company's distribution portfolio, enabling it to satisfy the demand of any pet store, no matter whether the focus is on economy or premium products. Priroda is regarded as the leading Ukrainian manufacturer of pet products. The assortment of Priroda features over 1 100 SKU, including grain feed for birds and rodents, veterinary preparations, dog treats, aquariums and aquarium sets, shampoos, plastic products, fillers, soft seats, clothes for pets and many other products, which are manufactured in Kharkiv at the company's own facilities.
The Suzirya Group has been developing effectively for many years. Today the company group distributes global brands, has its own production facilities and wide experience of the retail trade (86 stores all over Ukraine). Its staff comprises more than 700 enthusiastic and dedicated employees. The group's assets exceed 1 500 m2 of administrative and office space as well as over 8 000 m2 of warehouse space, production capacity in excess of 10 500 m2 and more than 15 000 produced items. The Suzirya Group delivers daily to more than 2 000 pet shops and outlets. It has a professional team with regional responsibilities and regional teams in the largest cities of Ukraine, an annual marketing budget for market development within the country, support programmes for its customers and a national TV show about pet care.

Comprehensive programme

At the Open House fair, guests had the opportunity to meet and communicate with each other and learn about the company's innovations and future projects. The audience listened to presentations by global brands like Trixie, Gimborn, Bayer, Tropical, Vafo and 8in1 as well as the Ukrainian manufacturer Priroda. Business presentations on modern pet market trends, analysis of the main economic markers in the retail trade and on training pet store staff attracted considerable interest and…
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