News | Euromonitor


Cats are gaining in popularity

The market research company Euromonitor has published a study about cats, which contains some interesting facts.

Cat treats in particular have seen exponential growth in most regions, albeit from a small base, making them the most dynamic category globally in 2017. According to Euromonitor, cats are gaining in popularity in the UK due to their smaller size and socioeconomic factors.

One example of this is that between 2011 and 2016, value sales at constant prices in the US cat litter segment expanded by 17.8 per cent to $ 2.4 bn. The number of US households with a cat also increased by 10.3 per cent to 40.7 million between 2011 and 2016.

According to the Euromonitor study, Internet retailing accounted for 3.0 per cent of value sales of dog and cat food in the US during 2016, up from 1.6 percent in 2011.

|10 August 2017


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