As part of the acquisition, PetCoach co-founder and CEO Brock Weatherup will join Petco in the new role of executive VP, strategic innovation & digital experience. Weatherup will be responsible for driving Petco's growth through innovation and enterprise-wide, consumer-focused digital initiatives.
Digital initiatives
Petco has purchased PetCoach
As part of the acquisition, PetCoach co-founder and CEO Brock Weatherup will join Petco in the new role of executive VP, strategic innovation & digital experience. Weatherup will be responsible for driving Petco's growth through innovation and enterprise-wide, consumer-focused digital initiatives.