Petco has purchased PetCoach

Petco has acquired the digital pet services company PetCoach. PetCoach is a pet advice website and app that helps pet owners take better care of their pets, connecting them with veterinarians for personalised answers to their questions. Terms of the deal were not disclosed.
As part of the acquisition, PetCoach co-founder and CEO Brock Weatherup will join Petco in the new role of executive VP, strategic innovation & digital experience. Weatherup will be responsible for driving Petco's growth through innovation and enterprise-wide, consumer-focused digital initiatives.