News | Walking billboards


New show service for Interzoo


The next Interzoo will be staged from 8 to 11 May.

For the first time, exhibitors will be able to book licences for so-called "Walking Acts" at the forthcoming Interzoo.

This will give them the opportunity to commission people dressed in promotional attire to act as walking billboards and move through the show halls to attract attention to the products and exhibition stand of the commissioning exhibitor.

According to the organisers, there are no limits set on the imagination with regard to the presentation and design of the "Walking Acts".

Following advance registration and authorisation, the walking billboards can move freely through the halls with the exception of the entrances, service areas and catering facilities.

|29 November 2017


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