News | Takeovers

Back

Nestlé acquires majority holding in Wamiz and Tails.com

Nestlé

Nestlé has agreed to acquire a controlling interest in Wamiz and Tails.com.

Nestlé has agreed to acquire a majority holding in Wamiz, the leading French platform for digital media for pet owners, which is based in Paris.

Wamiz was established in 2009 by the two entrepreneurs Adrien Magdelaine and Adrien Ducousset. In the last few years it has become the digital reference platform for dog and cat lovers.

The advertising activities of Wamiz and all of its other operations will continue to be run independently of one another. The organisation of Wamiz remains unchanged. The two founders and their team of 16 staff will continue to run the business with the same entrepreneurial spirit that has made the platform successful. The terms of the deal have not been disclosed.

Nestlé has announced that the company has also acquired a majority holding in Tails.com.

Tails is a dog food business based in Great Britain that offers products directly tailored to the consumer. Given the rapid growth in personalised nutrition, the interest acquired by Nestlé Purina in this new digital business offers significant growth opportunities for both firms.

|30 April 2018

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Prins Petfoods introduces veterinary training centre

After the successful launch of EduPet, the education centre for pet owners and professionals, Dutch family business Prins Petfoods in Veenendaal now View news...

USA

Amazon launches private labels in the pet segment

Amazon, which is becoming increasingly powerful in the US pet supplies market, has now launched Wag, its own brand of dry dog food. The brand is only View news...

The Company of Animals scoops prestigious Queen’s Award

Strong growth in international markets has led to dog training and behaviour experts, The Company of Animals, receiving the prestigious Queen's Award View news...

USA

Petco to host JustFoodForDogs exhibition kitchens

Petco has teamed up with JustFoodForDogs to offer fresh, small-batch, human-grade food for dogs in strategic locations across the country. In these View news...

International Pet Conference

The pet business in the digital age

9/10 October 2018 Park Inn by Radisson Budapest

 Early bird registration - SAVE 200 €

New products Interzoo 2018

Interzoo 2018 is ready for the off! Once again, a bevy of manufacturers from all over the globe will be enticing international trade visitors to Nuremberg to take a comrehensive look at new products.

View products

PET retailers from D, A, CH

Update now!


PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now

Newsletter

Get the latest news about the PET industry weekly per email.

Just register