News | Markets

Back

Dog food sales slowed over 2015-2017

Premiumisation, innovation and strategies towards higher specific value in dog food will be key to encouraging value growth.

According to Euromonitor International, year-on-year growth in dog food sales slowed over 2015-2017. Much of this was due to an increase in urban living coupled with a slow recovery from the financial crisis. A decline in the overall dog population in some markets, such as France and the UK, as well as a shift towards smaller dogs has affected volume sales. Dog food manufacturers have responded by devising premiumisation strategies with added value offerings. Increasing segmentation is a key element in such strategies, with breed-, life-style- and age-specific products as well as the offer of multifunctional properties.

Paula Flores, head of pet care at Euromonitor International, comments: "Dog food is largely comprised of premium pet food, particularly in North America, where niche products often experience fast growth. This was the case with freeze-dried and raw foods, which are perceived as more natural and capturing growth." The UK, France, Italy and Germany will remain the biggest markets for dog food in western Europe. Dog treats and premium non-therapeutic wet and dry dog food have the strongest potential for further positive growth within dog food over the forecast period.

Paula Flores continued: "In the UK, dog food is expected to follow a similar trend to the one experienced in 2016 and 2017. Due to socioeconomic factors, including decreasing household sizes, small dogs are expected to account for a 59% share of the total dog population by 2022."

| 6 November 2017

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

The new PET worldwide is out

The latest issue of PET worldwide focuses on the topic of aquatics, which continues to be an important business segment in the pet supplies sector. View news...

Amazon sales go through the roof in the USA

Sales of pet products by the online trading giant Amazon in the USA reached 2.2 bn dollars in the period between October 2016 and September 2017. View news...

Gimv becomes majority shareholder in Agrobiothers

The European investment company Gimv is to become a majority shareholder in the Agrobiothers Group alongside the family that founded the group. Pet View news...

Consumer fair in Madrid

With over 27 000 visitors, around 5 000 pets, 116 exhibitors and 65 animal welfare organisations, the 100x100 Mascota 2017 trade show in Madrid might View news...

Newsletter

Get the latest news about the PET industry weekly per email.

Just register

Exhibitor Portraits Zoomark 2017

Bewital petfood, Zoomark Bologna 2017

Bewital petfood

Bewital petfood: success on the international stage

Review on the Zoomark International 2017.

Gallery

PET retailers from D, A, CH

Update now!


PET Handel
The unique work on the German retail pet shops. Essential information for successful marketing, sales and field service activities. Loose-leaf collection incl. folders and database CD.
Order now