The New Product Showcase is one of the most popular features at the event as visiting buyers welcome the chance to view all the latest launches in one dedicated area.
A record number of more than 100 new products were showcased in 2015 when Aqua was last staged, and a higher number is expected this year. All the items will be entered into the New Product Awards, which will be judged by a team of independent retailers on the opening morning of the show.
In recognition of the growing importance of the New Product Showcase, the awards will be presented to the winners at the Aqua dinner for the first time, in front of an audience of over 600 people from the trade, after the first day of the show.
The following ten categories will make up the showcase and awards: POS /Merchandising/Support, Reptiles, Pond Construction/Decoration, Pond Pumps, Pond Filters, Pond Food, Care and Accessories, Aquariums, Furniture and Decor, Freshwater Equipment, Aquarium Food, Care and Accessories and Marine Equipment.