Import substitution

Aller Petfood wins award in Russia

 Aller Petfood Group
The award was presented by the president of the Leningrad Region Chamber of Commerce, Yury Vasilyev (left), and Alexander Drozdenko, governor of the Leningrad Region. Roman Kovalchuk, supply chain manager of LLC Aller Petfood, received the award (right).
17.02.2017

The Russian division of Aller Petfood Group received the award of the Leningrad Region Chamber of Commerce and Industry in the sphere of import substitution due to its outstanding work in aiding Russia's independence from imports.
After the sanctions were established and the rouble suffered severe devaluation, many international brands were forced to leave the Russian market.
Aller Petfood Group, a family-owned Danish company with a 96-year history, established its Russian division in 2004 and is now the market leader in private label pet food with a market share of approx 60 per cent.
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