Strategic repositioning

Voff becomes The Nutriment Company

(Source: The Nutriment Company)
23.04.2024

The Swedish company Voff Premium Pet Food is changing its name to The Nutriment Company. Founded in 2014, the company has more than ten brands that offer a range of raw pet food (BARF), air-dried snacks and food supplements.

"The rebrand to The Nutriment Company signals a new era of business activity as the company continues to drive its vision of offering a diversified portfolio of brands with the highest level of quality in premium natural pet food," the company said. In addition, the new name emphasises even more clearly what the group's mission is: "The best preparation of nutritionally valuable raw materials and ingredients that stand for natural and high-quality nutrition for pets and contribute to maintaining their health."

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