Arrival of James Sturrock

New chief executive at Bella & Duke

Moonpig, Eve sleep and Tapi Carpets & Floors were among James Sturrock's previous career moves.(Source: Bella and Duke, Muckle Media)
Moonpig, Eve sleep and Tapi Carpets & Floors were among James Sturrock's previous career moves.
25.01.2024

Bella & Duke, the Scotland-based subscription pet food and wellbeing company, has announced the appointment of James Sturrock as chief executive. The former CEO and co-founder Mark Scott is moving to a non-executive director role.

Sturrock joins Bella & Duke with a wealth of experience overseeing periods of growth in revenue and profitability with the brands Moonpig and Eve sleep, and most recently overseeing the digital transformation and significant growth as group CEO at flooring retailer Tapi Carpets & Floors. Sturrock joins Bella & Duke to support the company in achieving its ambitious goals in the industry.

Bella & Duke was founded in 2016 and, according to its own information, is now the UK’s leading subscription raw pet food company, delivering over 15 mio of its meals across the UK in 2023. The company was also named Manufacturer of the Year 2023 at the recent Pet Industry Federation Awards 2023, having brought manufacturing in house only 2 years ago.

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