Radio Systems Petsafe Europe restructures key account

Radio Systems Petsafe Europe has appointed Stefan Hoff and Marcel Orendi as new incumbents for the key account for the German-speaking countries. While Orendi will look after established customers in these countries in his capacity as country manager, Hoff has been appointed new business manager to develop new customer relationships. Both men bring extensive marketing experience and contacts in the pet sector to their new roles.

Orendi joined Radio Systems Petsafe Europe on 1 March from the Spanish cat litter producer Tolsa, where he was a key account sales manager. Hoff, who became part of the team on 1 August, was previously a senior key account manager at pet food manufacturer Partner in Pet Food.