Innovations in packaging, such as new types of closures on pet foods or compostable packaging, can spur sales of specific pet products and brands. Likewise, strong sales of a particular brand (and its associated packaging choices) will often spur other marketers to develop a similar style of packaging to keep up with the latest trends within the industry.
Packaged Facts
Innovations in packaging within the US pet product market
Innovations in packaging, such as new types of closures on pet foods or compostable packaging, can spur sales of specific pet products and brands. Likewise, strong sales of a particular brand (and its associated packaging choices) will often spur other marketers to develop a similar style of packaging to keep up with the latest trends within the industry.